Are you going to festival this summer? Coca-Cola will be there! As every year, the famous brand of soda was looking for a creative concept to strengthen its visibility on Belgian music festivals. More than imagining an original and exclusive video animation, the mission of CheeeseBOX was to promote the CSR policy of the brand by raising the awareness of festival-goers regarding the issues of sorting and recycling.
Our way to make it real!
CheeeseBOX set up a real Field Marketing campaign expressing itself through a unique video animation. In practice, our team has developed a custom built slowmotion terminal on the brand’s stand. Embellished with a confetti blower and a system of instant sharing via QR codes on social networks, the people at the festival had something to have fun with.
Cut, It’s in the BOX!
The result: a responsible message, a unique digital experience, laughter and great visibility on social networks … Coca-Cola full card at the festivals of Kiesweek, Werchter, Dour and Pukkelpop !