Our CheeeseBOX team, used its skills reach a wide audience via social networks but also create a real link with its current consumers. The aim was to encourage the participants to share the photos taken during the various events organized by the brand. It created a unique digital experience, while retaining the DNA of the famous beer.
OUR WAY TO MAKE IT REAL!
After our CheeeseBOX team entered the scene, and designed the printing & sharing station. The use of natural materials in the design, such as wood and bamboo, this method allows to highlight the notes of freshness, freedom and celebration specific to the brand with Mexican accents. Networked to the photographer’s camera, the station instantly displays photos on its large screen, and the discreet printer located on the right side allows participants to keep a printed version of this moment, stamped with the Corona logo.
In addition to the printing & sharing station, we installed our VW Photokombi, a vintage van decorated for the occasion and also equipped with a CheeeseBOX photo terminal. A must in the festival season and definitely representative of the image of Corona ! Our race car also offers festival goers the opportunity to leave with their printed and personalized portrait with the colors of Mexican beer.
For the goal to be fully achieved, it’s necessary to allow participants to share their polaroids on social networks, using the terminals made available. By offering the sending of photos by email, Corona also gathers many addresses that feed its database while respecting the GDPR standards..
CUT, IT’S IN THE BOX!
Carton full for Corona! After dozens of fiery evenings in the colors of the summer and as many of our clients, the brand has extended its visibility on social networks by offering many good live pleasant moments with friends.