With a permanent desire to sublimate the woman, the request of the famous French corset maker Etam was clear: organize an event in a unique point of sale on the theme of femininity and lingerie, while proposing a sensual animation that would put the mark and his products forward.
OUR WAY TO MAKE IT REAL!
To meet the demand of the French brand, our CheeeseBOX team then imagined a digital experience that fits perfectly in the field marketing strategy set up by the lingerie brand.
After having completely revisited a photobooth fitting room for maximum visibility, our team was able to put the participants at ease by creating a sexy atmosphere in shadows. It was to project on a white background the contours of the person who was in the cabin, and capture the sensual moment on photo or video (GIF), through the use of our printing & sharing station.
As a bonus, the customer left with his printed photo and / or received his GIF by mail, in memory of this original animation.
CUT, IT’S IN THE BOX!
With this 4-hour photo animation with a cozy and intimate atmosphere, the results are encouraging for organizing future events by Etam: