Case study A unique and sensual experience of shadow GIF to put femininity in the spotlight

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CHALLENGE ACCEPTED!

With a permanent desire to sublimate the woman, the request of the famous French corset maker Etam was clear: organize an event in a unique point of sale on the theme of femininity and lingerie, while proposing a sensual animation that would put the mark and his products forward.

02

OUR WAY TO MAKE IT REAL!

To meet the demand of the French brand, our CheeeseBOX team then imagined a digital experience that fits perfectly in the field marketing strategy set up by the lingerie brand.

After having completely revisited a photobooth fitting room for maximum visibility, our team was able to put the participants at ease by creating a sexy atmosphere in shadows. It was to project on a white background the contours of the person who was in the cabin, and capture the sensual moment on photo or video (GIF), through the use of our printing & sharing station.

As a bonus, the customer left with his printed photo and / or received his GIF by mail, in memory of this original animation.

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03

CUT, IT’S IN THE BOX!

With this 4-hour photo animation with a cozy and intimate atmosphere, the results are encouraging for organizing future events by Etam:

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GIFs created and printed in their static version
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emails sent
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opening rate of emails
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