In order to honor its mythical squares and men’s ties, the French Hermès house appealed to the creativity of CheeeseBOX. She wanted to offer a unique and musical event entitled “Silk Mix”, which allows to associate its unique style with the rhythms of the vinyls diffused in the shop. The aim was above all to create a real link with its customers, but also to collect their data in accordance with the RGPD legislation.
OUR WAY TO MAKE IT REAL!
To fulfill the wish of the famous brand to the carriage, our creative team then imagined a conceptual and stunning photographic experience: the creation and installation of a giant mirror ceiling of the point of sale, allowing participants to be photographed from a “sky view”. The camera, placed behind the majestic ice-cream, was connected to a personalized printing & sharing station for the event, thus offering visitors the opportunity to leave with a printed souvenir, but also to receive their portrait from the sky directly in their mailbox.
CUT, IT’S IN THE BOX!
Add to that a dancing musical ambiance and the exceptional accessories offered by Hermès, and you get an atmosphere full of smiles and friendliness !