Case study A unique concept of print & stick to bring the brand closer to its consumers

01

CHALLENGE ACCEPTED!

In 2018, Jim Beam, a bourbon producer for more than 200 years, launched a brand activation campaign to get closer to its consumers and strengthen the bond that unites them. Based on a summer pop-up store set up in the heart of Barcelona, the brand has entrusted CheeeseBOX’s creative team with the task of putting together a unique and warm animation that would increase the visibility of its products.

02

OUR WAY TO MAKE IT REAL!

In this festive context the label printing was born. After having installed a custom-made photo studio in the ephemeral shop, our photographers drew the portrait of many visitors. These snapshots were then modified with the typical filter of the famous American whiskey and finally printed on a Jim Beam label.

Thanks to this unique brand activation concept, participants were offered a bottle of their own; enough to create real identification and a strong emotional connection between the consumer and Uncle Sam’s favorite liquor.

Image3
03

CUT, IT’S IN THE BOX!

In summary, Jim Beam has remained true to its own values, marking the minds of many of its fans. They left excited, but especially with a personalized bottle of the inevitable Kentucky Straight Bourbon. Cheers !

0
visitors satisfied
0
printed photos
0
bottles distributed
Image4
Image1
Image2
Image5
Contact us
Get life to your project!
You are currently at the form for an application for a business event: corporate event, brand activation. If you want to contact us for a private event. Please click here.
Contact information





Event Details




Andere informatie


Cheeese
Need more information ? Do not hesitate to contact us.

101 A, Rue du Monténégro – Bruxelles
T : +32 2 881 09 72

Point de retrait (partenaires) : Bruxelles – Eghezée – Pétange – Pont-à-Celles – Liège

55 Bis Boulevard Watteau 59300 VALENCIENNES
T
: +33 3 74 95 04 15

Point de retrait (partenaires) : Gémenos – Bordeaux – Paris

4038 Rue Sainte-Catherine E, Montréal, QC H1W 2G8, Canada.
T : (438) 341-5693

Ce site internet fait usage de cookies. En continuant à surfer sur ce site, vous acceptez notre politique en matière de vie privée. Plus d’infos ?