CHALLENGE ACCEPTED!
In 2018, Jim Beam, a bourbon producer for more than 200 years, launched a brand activation campaign to get closer to its consumers and strengthen the bond that unites them. Based on a summer pop-up store set up in the heart of Barcelona, the brand has entrusted CheeeseBOX’s creative team with the task of putting together a unique and warm animation that would increase the visibility of its products.
OUR WAY TO MAKE IT REAL!
In this festive context the label printing was born. After having installed a custom-made photo studio in the ephemeral shop, our photographers drew the portrait of many visitors. These snapshots were then modified with the typical filter of the famous American whiskey and finally printed on a Jim Beam label.
Thanks to this unique brand activation concept, participants were offered a bottle of their own; enough to create real identification and a strong emotional connection between the consumer and Uncle Sam’s favorite liquor.
CUT, IT’S IN THE BOX!
In summary, Jim Beam has remained true to its own values, marking the minds of many of its fans. They left excited, but especially with a personalized bottle of the inevitable Kentucky Straight Bourbon. Cheers !
