The Auto Show attracts every year many enthusiasts in the automotive sector. To differentiate themselves, the manufacturers outdid themself and offered unique moments to visitors from around the world. To liven up the stand during the 2019 edition, Suzuki had a specific goal: to offer an original animation on the theme : Japan, that would highlight their action “Japan Deals”
OUR WAY TO MAKE IT REAL!
In addition to the CheeeseBOX Mini available on the stand, our CheeeseBOX team also installed a shared station, giving visitors the opportunity to print and share their photos directly on social networks. For the Japanese manufacturer, this experience was also the perfect opportunity to strengthen the special relationship that binds it to its customers.
CUT, IT’S IN THE BOX!
These two creative solutions have generated real visibility of the Suzuki brand on social networks, particularly through the use of a specific hashtag. The visitors, happy at this moment, took with them their printed photo taken in the installation inspired by the land of the rising sun.
Our marketing data collection tool, in line with the new RGPD standards, also helped Suzuki gather the contact information of many potential customers and stay in touch with them, including offering them great deals !