Case study A digital adventure in Tyrol through a creative roadshow concept !

01

Challenge accepted!

Every summer, Austrian Tyrol welcomes more and more lovers of the outdoors and mountain sports. In 2017, this region called on our CheeeseBOX team to increase its visibility and seduce the Flemish public by giving them thirst for discovery through an original digital experience.

02

Our way to make it real!

At the wheel of the timeless Volkswagen Combi T2, we came up with an atractive and unique brand activation campaign: the PhotoCombi Roadshow! 100% personalized, this ultra vintage photobooth  became a real marketing tool. Equipped with a photo animation on a green background, our car drove the public through the green landscapes of Tyrol. From stage to stage, a distribution of samples of typical Tyrolean products and the organization of a competition, punctuated our action in the field and allowed the collection of data which alsi is compliant with the new RGPD regulations.

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03

Cut, it’s in the box!

After this first successful campaign, Tyrol has challenged CheeeseBOX with an even more ambitious experience for 2018. The mission this time has been extended to 6 countries and 35 cities to introduce more young families to the pleasures of mountaineering, Mountain biking and hiking on the heights of Austria. An impressed public and more awareness… In 2019 we are heading off to 7 more countries. On the road again!

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countries
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cities
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pictures taken
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participation rate in the contest
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people satisfied
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of email addresses collected
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